Why marketing reports should be based on incoming lead data

Marketing reports based on lead data

Marketing reports provide a broad view of the business’s audiences, targeting, campaign performance, spending versus revenue and lead status. This context makes it easier to identify what works and where improvements are needed.

FixDigital’s reporting and dashboard tools support digital departments, independent agencies and businesses managing marketing internally.

Why review marketing reports regularly?

Review current campaigns: reports bring together marketing activity and campaign information so teams can monitor performance, optimise and assess whether spending is worthwhile.

Refine the audience: compare exposure, audience information and resulting enquiries to improve targeting over time and find audiences that contribute to results.

Keep track across platforms: examine the full picture of organic and paid activity, with breakdowns for social networks, Google, landing pages, keywords and other relevant sources.

Monitor several campaigns: when promoting multiple products or running different campaigns for the same product, accessible reports support consistent oversight.

Manage client relationships: share and export relevant reports so clients can review progress and business outcomes. Regular reporting supports transparency, trust and informed conversations about profitability.

Which reports can you export?

Social campaign conversion rates.

Sales volumes.

Lead reports grouped by audience, enquiry status, arrival source and other relevant criteria.

Budget reports comparing campaign costs, revenue and spending, alongside Google campaign, keyword and conversion reports.

FixDigital reports and dashboards: all the data in one place

Marketing reports and configurable dashboards bring connected campaign information together in one place.

A clear view of marketing activity, leads and enquiries helps teams understand performance and make more focused decisions.